Mr Jones Blues Pub
23 years of blues, rock and funk in Ramos Mejía. It stopped gifting its traffic and database to Passline: today it sells under its own brand, with a 3D table map and a bot automating 96% of support.
概览
行业
Live Music
地点
Saavedra 399, Ramos Mejía — Buenos Aires
规模
23 years of live music • shows every week
合作始于
2025
挑战
Mr Jones is a live-music institution in Greater Buenos Aires: 23 years of blues, rock, soul and funk with shows all week long. Yet all that history was selling under someone else's brand. The website was Passline's, so every visit fed Passline's traffic; tickets went out with Passline's logo; and the customer database — built show by show over years — belonged to the platform, not the pub. On top of that, the venue map was a set of static photos: fans couldn't pick their table, and the team couldn't rearrange the room, which changes constantly from show to show.
解决方案
With Fanz, Mr Jones professionalised the whole operation. It now runs its own website at mrjones.com.ar with everything in one place — show agenda, services and streaming — where it also collects reviews from its audience. Tickets ship with the pub's own design and every mailing goes out from its official corporate email. The room is managed with the best reserved-seating map in the industry: a 3D builder where the team moves tables whenever needed and fans pick exactly where they sit, optimised to sell more through discounts and promotions. Date-proximity protections safeguard every show, and email marketing runs on autopilot: abandoned-cart recovery, birthday promos, holiday campaigns and last-minute discounts to maximise every night. Support is handled by an omnichannel chatbot connected to WhatsApp, Gmail and Instagram that replies 24/7, escalates tickets to the team and sells: it automates 96% of all enquiries.
成果
96%
Of support enquiries automated
24/7
The bot replies, escalates and sells
100%
Own brand: website, tickets & mailing
