Gorriti Art Center
In the room where Muscari's SEX was born there are no theater seats: there are tables, cocktails, and a night that is a dinner show at 8:30 pm and a party at 1 am. All of it sold through a portal built for listing plays. Now it runs its own box office — up 42%.
En un coup d'œil
Secteur
Cultural Center
Localisation
Av. Juan B. Justo 1617 — Audiovisual District, Palermo Hollywood, Buenos Aires
Taille
Two-level multi-venue • tables and chairs, never theater seats • in-house cocktails & kitchen
Client depuis
2025
Le défi
Gorriti Art Center is the multi-venue where Palermo Hollywood goes out at night — and the home where SEX was born, Muscari's phenomenon seen by 300,000 people, which after every tour comes back, as they put it, "to the place that saw us born." There are no theater seats here: there are dinner tables and cocktails, and a room that lives several lives per night — the dinner show at 8:30 pm, the 1 am late-night of La Bumm, After Apps or Esperanto, and corporate events on weekdays. Yet the whole night was sold through Alternativa Teatral, a portal built for listing plays: it could list the show, but not sell the table for four with dinner, nor the late-night ticket, nor tell the theatergoer from the one arriving to dance at 2 am. A multi-venue with a mono box office.
La solution
At tickets.gorritiart.center the entire night fits in one box office under the house brand: its own domain, logo, tickets and mailing. The 3D reserved-seating map sells the room the way it's lived: full tables or single spots, picked by distance to the stage, with the map reconfiguring between the dinner show and the late-night party. AI marketing crosses audiences that never used to meet: whoever dined at La Cena Secreta hears about Friday's late night, whoever came to dance discovers the show — with cart recovery and last-minute promos to fill the room twice a night. And an AI agent answers 96% of enquiries — "is dinner included?", "how late does it go?" — at any hour, which in this house means something. Since then, sales have grown 42%.
Résultats
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
300K
People saw SEX, the phenomenon born in this room
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